Market Force Information (Europe) Limited ('Market Force') develops and operates this website ('this Site') and other survey sites affiliated with clients of Market Force ('the Sites'). Market Force respects the privacy of each individual with which it comes into contact as a visitor to the Sites, and has created this Privacy Policy in order to demonstrate its commitment to protecting users' privacy.

Market Force will take reasonable steps to protect member privacy consistent with the guidelines set forth in this policy and English law and will respect and observe the provisions set forth in Personal Information Protection and Electronic Documents Act (the 'Act') and any other relevant legislation. To the extent there is additional protection afforded to you pursuant to the Act, and same is not set forth herein, Market Force agrees to take such measures to give full effect to such additional protection.

Market Force defines personally identifiable information as information that includes any combination of the following: a person's full name, address, telephone number, date of birth and/or email address.

Market Force can gather information on our users in two different ways:

  1. You supply it in response to a request from us. Market Force collects personally identifiable information from users when voluntarily submitted by a user, such as on registration or when participating in a contest or a request for further information or to attain trade or media accreditation. We request that a user be 18 years of age or older before submitting personally identifiable information and we ask minors to get permission from their parents or legal guardian before submitting personally identifiable information.
  2. Cookies
    Market Force uses several cookies on our website:
    • Persistent cookies - these are stored on your computer/mobile device and remain there even when you delete the browser. Market Force uses these cookies to store your user preferences for future visits, in particular for language and county selection so you do not have to change every time you visit.
    • Google Analytics tracking cookies - this cookie allows us to understand more about the websites visitors - the number of visitors, the devices used to access the site and which pages are accessed.
    • Session cookies - our shopper and client secure sites use session cookies which your computer stores only for that browsing session, once you close your browser, the cookie is deleted. These cookies allow users to navigate around the site using your logon details without having to login again on every page.

We don't sell the information collected by cookies, nor do we disclose the information to third parties, except where required by law (for example to government bodies and law enforcement agencies).

Surveys and Incentive Contests

As incentive for visitors to the Sites to complete a survey ("Survey"), Market Force conducts contests for incentive prizes ("Incentive Contests"). Please note that, if you elect not to provide your Personal Information to us, you will be unable to participate in any Incentive Contest that is offered on the Sites.

Our Surveys and Incentive Contests ask visitors for Personal Information and may ask visitors for Financial information (such as their income level), and demographic information (such as their postcode or age). Unless expressly agreed to as below, Personal Information will only be used for the purpose of administering the Incentive Contest and notifying a visitor if they have been selected as an eligible prize winner. Survey results are only shared with third parties on an aggregated basis and are not linked to any Personal Information, unless the User opts-in to have their Personal Information shared with client using one of the following exceptions:

- Opt-in Request for Contact

Some Surveys offer visitors the option of being contacted by Market Force or one of our clients to discuss their experience. Visitors must opt-in if they wish to be contacted and if they do their Personal Information will be shared only with the client of Market Force whose Survey was completed

- Opt-in for Additional Surveys or to receive Information or Product Offerings

Some Surveys offer visitors the option of participating in additional Surveys or receiving information from Market Force or from one of our clients. Visitors must opt-in if they wish to participate or receive such information and if they do their Personal Information may be used by Market Force and shared with one of our clients for that purpose.

Within each of the above exceptions shared Personal Information will only be used for the purposes opted in and for no other purpose.

User Assistance and Communication

Market Force may use personally identifiable information collected online to develop and improve the products, benefits and services we or our business partners offer to our Users. Market Force may also use email addresses or other personally identifiable information to contact Users who directly communicate with Market Force. For example, Market Force will contact users to assist them with completing a Survey or to provide a requested email newsletter. Market Force supports the requirements and intent of the Data Protection Act of 1998 and requires its employees, users and business partners continued compliance with the Act.


Links to Third Party Sites

The Sites may contain links to third party sites. Market Force or any of its affiliates is not responsible for the privacy practices or the content of such Web sites. Market Force client sites and content partner sites may have privacy policies independent of Market Force. This Privacy Policy extends only to data collected on pages hosted on the Market Force servers.


The Sites have reasonable security measures in place to protect against the loss, misuse and interception of information by third parties, however Market Force assumes no liability for interception, alteration or misuse of information transmitted over the Internet. Do not disclose your user name and password to any third party.

The Sites may make chat rooms, forums, message boards and/or news groups available to its visitors. Please remember that any information that is disclosed in these areas becomes public information and you should exercise caution when deciding to disclose your personal information. Market Force encourages users to be smart about choosing when and to whom to release information online.

Contacting Us

If you have already submitted Personal Information and would like us to remove it from our records, or if you would like to know what Personal Information is held in our records, or if you have any questions about this Privacy Policy, the practices of the Sites, or your dealings with this Sites, you can contact:.

Privacy Officer
Market Force Information (Europe) Limited
Mount Mill Farm
Milton Keynes MK19 6DG
Or email to:

Market Force reserves the right to modify, alter or otherwise update this policy at any time, so users are encouraged to review this policy from time to time.